Pearl Meyer & Partners: Rebrand

CHALLENGE
Pearl Meyer & Partners (PM&P) asked Bending Design to update the look and feel of their marketing communication materials to better reflect the innovation and expertise that are the hallmarks of their brand in the marketplace. For over 20 years, PM&P has been an independent compensation consultancy serving as trusted advisor to Boards and their senior management in the areas of governance, strategy and compensation program design.

SOLUTION
Following a theme of "comprehensive compensation," we redesigned everything from their website, Intranet, electronic templates and communications to their stationery, reports, presentation kits and trade show booth graphics. More specifically, the PM&P website was taken to the next level by communicating the firm's knowledge and expertise in a visually compelling way. We created a flash animation for the home page which positioned PM&P as the executive compensation experts that they are. In addition, we upgraded the look of the company's presentations by not only designing numerous Word and PowerPoint templates, but also a creating a kit to house them. The kit consists of a frosted clear plastic cover, tabs and a back cover all designed to tie in with the new look. Lastly, we documented every piece and all graphic requirements in a brand standards book.

RESULTS
The now sophisticated, contemporary look has been a hit internally and externally, and has helped Pearl Meyer & Partners to substantially grow its market share among independent compensation consultation firms.

Contact us for a closer look at this and other projects.