Glenview State Bank: Business Ad

CHALLENGE
Glenview State Bank was looking for a way to promote their unique teleservicing department to the local business community. Some recent "big banks" were losing business customers, and Glenview State Bank looked to capitalize on the opportunity for new business.

SOLUTION
Targeting those disenchanted business owners, we created an ad with the
concept of “Falling through the cracks?” The ad featured a list of reasons why GSB is different from the big banks. We concepted and wrote the ad in a manner that would grab attention and clearly communicate the message that GSB is unlike the rest.

RESULTS
The ad made an impact—so much so that GSB decided to use it in a mailing to prospects as well.

Contact us for a closer look at this and other projects.