Strategic Partners. Flexible Solutions. Optimal Results

Bending Design, Inc

The Proof


CNB Bank: Website Redesign

CHALLENGE
CNB Bank is a "hometown" bank located in western Pennsylvania. Their website was not reflective of the bank itself. The site was dated, busy, and in need of an overhaul. The home page has an overwhelming amount of content that was in a long list. The site needs to be more of a destination, especially to CNB's younger demographic.

SOLUTION
After a thorough competitor analysis and site audit we worked with CNB to
reorganize the navigation and write content to be more lifestyle-based. The new website has a featured area on the home page which animates through three messages. The CMS we put in place allows CNB to easily update content throughout the site. A chat system was put in place as were new calculators and other financial tools, educational materials, and an interactive locations map.

RESULTS
The much improved site has received praise from customers who can easily find information they need.

Contact us for a closer look at this and other projects.

CNB Website Example

“Bending Design is a breath of fresh air to work with — both professionally and personally. In the process of redesigning our website, which was the first project we signed on for with the company, we were impressed with the level of detail and analysis that was put into the project — from researching other web sites to copywriting, regular project update reports and day to day communications, I never had to follow-up with them or wonder if something was missed or forgotten. As a matter of fact, Bending Design kept me on task — which is a welcome change from other vendors we've worked with! Since then, we enlisted their help with a print design project and were, once again, so pleased with the process and the result that we made the decision to keep Bending Design on retainer for 2010 design needs.”

LEANNE KASSAB, CFMP
AVP/MARKETING
CNB BANK

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