Clark Consulting: AlignOne Logo & Website Redesign

CHALLENGE
AlignOne is an online service offered by Clark Consulting in which a benefit plan participant can log on to a protected site to access their fund information and benefits summary. The logo and website had been in place for some time but were in dire need of a facelift. In addition to updating the look of the site there were usability and content organization issues that needed to be addressed.

SOLUTION
A more professional logo was designed which incorporated elements of the main Clark Consulting brand. While this helped upgrade the application, further brainstorming was needed to determine the best solution for improving site usability. The navigation options were grouped and significantly consolidated — rather than having one intimidating list along the left side of the page we created a top navigation bar with only four categories. The categories and pulldowns were grouped in an intuitive manner, which allowed for more screen real estate for other essential features. A breadcrumb trail and tabs were used to notify the user of their location on the site. The softer colors in Clark Consulting's color palette were used to create a light, airy feeling which helps to simplify the site's complex information.

RESULTS
The redesigned logo and look of the website have instantly upgraded the impression its users have of Clark Consulting. We have received praise for the website's ease of use and simplicity.

Contact us for a closer look at this and other projects.