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A Brief Solution for Potential Design Problems
American Bankers Association's Bank Marketing Magazine: June 2010
How do you avoid the tedium of spin-your-wheels design reviews, not to mention the burn rate of cost overruns and hurt feelings? There's a simple solution - the design brief.

Creative Execution
American Bankers Association's Bank Marketing Magazine: Apr. 2009
Bank marketers are faced with numerous choices on how to best handle their creative. This article features case studies of three community banks who have their creative produced in different ways: by an agency, in-house,and with a freelancer.

When Is a Good Time for a Website Redesign?
American Bankers Association's Marketing Insights E-Newsletter: Sept. 2008
Website redesigns definitely have their place, but you're obviously better off doing one for the right reasons. We're going to explore what those reasons are.