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December 2010 Design Briefs Smooth Out the Design Process When multiple groups join forces to work on a project, there may be no way to completely avoid the misunderstandings or confusion that can occur. Whether a project team is formed through a client/vendor relationship or simply by bringing together members of various internal departments, compound teams have a way of directing themselves toward separate and distinct destinations. But there are some pairings that have an advantage because they take the time to make sure all eyes are on the same prize. For instance, when you work with a design team, you are working with creative professionals who place a high degree of importance on communicating a message through design. Designers take pride in knowing that by employing the correct graphic elements, they can make even the dreariest message more appealing to a reader. They can take a complicated idea and convey it in a way that completely engages the audience. In short, they can help you reach your goal: Effective communication. But hitting your target, while still ensuring that the designer has the freedom to contribute his best work, can take a bit of skill – or maybe just a little planning. Planning in the form of a design brief, that is. While you may have heard it referred to as a creative brief or project brief, a design brief is a strategic document that clearly defines the problem to be solved, the message to be communicated, your position within your industry and among your competitors. And while small projects can stand on their own without such a document, design briefs are a big help in keeping the larger engagements on track and productive. A design brief is simply a way of gathering all the key information that allows the design team to understand and immerse themselves in the details. And while you will work on the actual project collaboratively with your designers, creating the brief should be the first step that you and your design partners take as a team. View the simple process for creating a design brief. We are offering a half hour free consultation to new clients, covering any design issue you may have. You can reach me at 847.844.8640 or send me a note to find out more. Happy Holidays and best wishes for a healthy, positive 2011!
LISTEN TO OUR PREVIOUS PODCASTS July 2010 February 2010 November 2009 July 2009 May 2009 March 2009 January 2009 November 2008 September 2009 |
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 We're Moving! As of December 20th our new address will be: 89 West Main Street Our phone and fax numbers will remain the same: Stay tuned for photos of our upcoming move and the new space! |
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