August 2011

Recent Project

Hospital Pediatrics®:
An Official Journal of the American Academy of Pediatrics

We partnered with the American Academy of Pediatrics in order to help them brand and design a new Journal geared toward hospitalists. We worked with them to develop various logo and design directions, then completed the layout of all needed template pages. We created an identity guide to describe the essence of the brand, and style guidelines and specs for the Journal layout, which AAP handed over to their publisher for seamless integration of new content. In addition we provided design guidance in the creation of the accompanying website in order to follow the template of other Journal sites which we also designed.

To learn more about this project or what Bending Design can do for you, call me at 847.844.8640 or email me at sharon@bendingdesign.com.

Sharon

Latest Blog Topics at ideabending.com

Morgon Spurlock's at it Again
I recently saw POM Wonderful Presents: The Greatest Movie Ever Sold, another insightful documentary by Morgan Spurlock, creator of Super Size Me. It's a must-see for anyone interested in marketing and advertising. Learn more about the film and see the trailer.

Making Ideas Happen
I recently finished an excellent book by Scott Belsky, the founder and CEO of Behance entitled Making Ideas Happen. The book focuses partly on how to better organize your thoughts and processes in order to track and execute the ideas that pop into our minds all the time. Scott calls this "The Action Method." Learn how you can integrate the Action Method into your workflow.

Four Ways to Boost SEO Results With Social Media
our organization's online presence in various arenas impacts SEO. MarketingProfs recently published this short article which includes some easy things to implement. Read the article here.

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