Phase I: Research & Strategy
In order to fully understand the problem to be solved we need to gather as much information as possible and soak it all in. We work to understand the project's goals and desired outcomes. We research competitors, target audiences and the industry in general. We define the design problems and discover strategies for solving those problems effectively and memorably.

Phase II: Creative Exploration & Design Development
The best ideas don't pop into our minds—the obvious ones do. In order to flex our creative muscles we need to help the creative process along by brainstorming possible solutions. We employ various creative exercises while brainstorming and sketching, all the while keeping the project's goals in mind. The best ideas are taken further, evaluated and critiqued before they are ready for your review.

Phase III: Production & Implementation
Upon design approval we work with you to create and/or gather text and imagery. The details are worked out, final revisions are made, the design is proofed and sent to print. For web projects this is where development takes place. We develop then vigorously test the code on multiple platforms and browsers to ensure that your finished product meets our standards of excellence.

Phase IV: Analysis
Our work isn't done after the project delivers. We want to know how the target audience is responding to it, and if it's meeting the stated objectives. Always looking to improve our own processes, we follow up on your experience working with us. We welcome any and all feedback.