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Bending Design, Inc

The Proof


American Academy
of Pediatrics:
Hospital Pediatrics Rebrand

American Academy
of Pediatrics:
Journal Websites

American Academy
of Pediatrics:
Pediatrics® Journal
Redesign

American Dental
Association:
2010 Annual Session
International Brochure

American Senior
Benefits Association:
Rebrand

The Children's
Advocacy Center:
Annual Report

Illinois Association
of REALTORS®:
Annual Convention
& Expo Logo

The Journal of
Bone & Joint Surgery:
Journal Ads

The Journal of Bone & Joint Surgery: Journal Ads

CHALLENGE
The Journal of Bone & Joint Surgery has been the most valued source of information for orthopaedic surgeons and researchers for over 100 years and is the gold standard in peer-reviewed scientific information in the field.

We were asked to create a series of five ads to promote the Journal, each with a specific focus. In addition, each ad should have some consistent elements for a coherent look and feel that spans across the project, but without creating a “cookie-cutter” design.

SOLUTION
We created five distinct ads within a specified outer template. The content of each ad was strategically developed to meet its individual goal, leaving them each unique, yet in the same family.

RESULTS
The ads have enhanced readers' knowledge of the Journal benefits in each area we focused on, and also strengthened the Journal's overall brand.

Contact us for a closer look at this and other projects.

“Bending Design brought a fresh perspective and unique approach to our advertising creative. We gave them the themes and they came up with the copy and designs in sketch form. We worked collaboratively on revisions and the end result were ads and messages we are proud to run. Bending Design took the time to understand our style and objectives and that resulted in a rewarding creative experience and excellent finished product. I look forward to working with them on my next project.”

MICHELLE HACHÉ
MARKETING DIRECTOR
THE JOURNAL OF BONE & JOINT SURGERY

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