American Academy of Pediatrics: Hospital Pediatrics^®
Journal Rebrand

CHALLENGE
Hospital Pediatrics was a newsletter that the American Academy of Pediatrics wanted to move to Journal status. The goal was to rebrand it to make Hospital Pediatrics more practical and approachable.

SOLUTION
We worked with AAP to develop various logo and design directions, then completed the layout of all needed template pages. We pushed for the use of illustration to differentiate and lighten the tone of the brand. Also, we created an identity guide to describe the brand's essence, style guidelines and specs for the Journal layout, which AAP handed over to their publisher for seamless integration of new content. In addition, we provided design guidance in creation of the accompanying website in order to follow the template of other Journal sites, which we also designed.

RESULTS
With only one issue released so far, the new look and content of the Journal have already increased its status among hospitalists.

Contact us for a closer look at this and other projects.